Many customers do not know what beer or malt really is but they are interested in learning. This gives you the possibility to tie them to your company by satisfying their thirst for knowledge. For those interested minds, we can hold seminars at your place to deliver this knowledge for all levels of education.
And, don't forget your employees. They need to understand what is going on in a brewery and why things are done in a certain way. You probably don't have the time to train them as you are busy producing or selling. So, why not have someone with a high level of knowledge, experience and instructing ability to take care of training.
Needless to say, well-trained people are better employees. A little attention to education can often go a long way in the attitude of co-workers.
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